Sarah Trainor

The inception of standardized privacy frameworks, notably the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR), has been a game-changer for consumer internet protections in our time. They usher a new era demanding greater transparency and accountability from companies. Today, vendors are held legally responsible for how they handle their customers' data. Buyers, in turn, scrutinize purchases closely, ensuring that the software they invest in aligns seamlessly with the regulatory standards they are obligated to meet.

This change in landscape, coupled with the alarming rise in significant data breaches, has catapulted data privacy to the forefront of business considerations. It has emerged as a key concern for both buyers and sellers.

However, a great data privacy program is nothing if your buyers don’t understand how it works.

Data Privacy Card Example - SafeBase

In 2022, we discovered that our customers sought the ability to easily showcase data privacy information. This was the most requested feature throughout the year, and we're thrilled to bring it to fruition. The introduction of a new card in our portals is not a decision we took lightly during this feature's development process.

Our dedicated product and engineering teams worked closely and consulted frequently with our experienced security team. Our customers' voices were also instrumental in shaping the feature. By tapping into their feedback, we ensured that the feature would not only cater to their needs but also be user-friendly. It's designed to allow prospects and customers to find the necessary information swiftly and without hassle.

SafeBase customers can populate the Data Privacy Card starting today!

Starting today, SafeBase customers can populate the Data Privacy Card in their Trust Centers. This will allow you to showcase your data privacy commitments and safeguards clearly and prominently, demonstrating to your customers that you value their privacy as much as they do.

SafeBase is the scalable Trust Center that automates the security review process between buyers and sellers. With a SafeBase Trust Center, companies can seamlessly share sensitive security documentation with buyers and customers, including streamlining the NDA signing process by integrating with your CRM and your data warehouse. 

If you’re ready to take back the time your team spends on security questionnaires, create a better buying experience, and position security as the revenue-driver it is, get in touch with us.