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In a matter of months, artificial intelligence went from a futuristic curiosity to part of our everyday lives. As more businesses adopt AI-enabled technologies to improve company productivity, the question of AI cybersecurity will loom large for buying organizations and their leaders. Transparency in AI will be paramount for companies selling AI-enabled technology in order to build and maintain customer trust.

Fortunately, transparency in AI can be simplified through the implementation of a Trust Center. With a Trust Center, your company can organize and display all of your AI security information, control access to sensitive documentation, and streamline the NDA-signing process to reduce back-and-forth cycles with buyers and customers.

Most importantly, as AI continues to evolve, and guidance and security risks shift, you can keep your AI cybersecurity documentation updated in real time.

Read on to discover how a Trust Center will help you commit to transparency in AI. 

How a Trust Center brings transparency to AI cybersecurity

As customer trust becomes a more central component of business success, security leaders have begun to make a more concerted effort to be proactive in sharing their company’s security posture. These efforts typically include aggregating security documentation in one central location and smoothing the path to putting that information in front of buyers and customers. A Trust Center can further automate this process, reducing the time security, GRC, legal, privacy, and sales team members spend responding to buyer security reviews.

How a Trust Center works

A Trust Center is a buyer-facing home for your company’s security documentation and information, including details about your AI cybersecurity stance, such as AI fact sheets, FAQs, and policy documentation. Sellers typically leverage a Trust Center as part of the buying cycle, helping reduce friction in the buyer security review process, or with customers as part of the renewal process. Buyers and customers can self-serve the information they need to complete their third-party risk assessment, often mitigating the need to request responses to a security questionnaire.

Seamlessly provide buyers with the most up-to-date AI security information

Due to the rapidly-evolving nature of AI, your technology, policies, and procedures are likely to undergo ongoing changes that need to be communicated to buyers and customers as quickly as possible. Unlike a static trust page or a homegrown documentation repository, a Trust Center is a live, interactive security portal that allows you to keep all of the information buyers and customers interact with updated in real time. That means buyers and customers are only exposed to the most recent AI-related documentation — and nothing else. 

Organizations using a Trust Center can also communicate proactively with buyers and customers as AI policies and procedures shift, using built-in notification and email capabilities. For example, SafeBase’s Trust Centers come equipped with Trust Center Updates, which allows security teams to push messages to buyers and customers (or a subset of them) when material changes have been made to documentation and information.

SafeBase Trust Center Updates Screenshot - SafeBase

Easily control access to sensitive information

While transparency in AI is crucial in building and maintaining customer trust, there will likely be safeguards needed to ensure that specific information is accessed only by those who need to know. 

A Trust Center gives administrators an unprecedented level of control over who can access sensitive security information. AI technology companies can dynamically restrict access to individual documents and artifacts based on the viewer’s level of permissioning, so only particular buyers or customers have access to specific information. 

These permissions can be automated using the Trust Center’s CRM integrations, which seamlessly sync with platforms like Salesforce and HubSpot. For example, using a SafeBase Trust Center’s integration with Salesforce, particular AI cybersecurity documentation may be made available only to buyers of a specific AI-enabled product, or those in a particular geography.

Transparency in AI isn’t just about openness, but also personalization — which can be streamlined with the help of a Trust Center. 

Maintain a dynamic repository of your AI-related questionnaire responses

In addition to the buyer-facing documentation interface, a Trust Center also typically includes an interactive Knowledge Base of responses to the questions buyers typically ask during a security review. As AI cybersecurity guidelines are still forming, this is a particularly useful capability. A Knowledge Base can either be made private, so internal teams can reference answers during a buyer security review, or public, allowing buyers to find the answers they need on their own time. 

Housing responses to AI-related cybersecurity questions in your Knowledge Base will help the front line communicate more effectively with customers and ensure responses to common questions are answered consistently and accurately.

To help your company more effectively communicate your AI cybersecurity stance, we’ve compiled a list of the top eleven AI-related questions you’ll want to create responses to and house in your Knowledge Base.

Automate responses to security questionnaires with a Trust Center

In most cases, the self-serve capabilities provided by a Trust Center mitigate the need for a buyer to send a security questionnaire. But when a security questionnaire is needed to vet AI-related cybersecurity risks, the Trust Center can be leveraged to automate responses to security questionnaires.

These automation capabilities leverage all of the information and documentation in the Trust Center, including questionnaire responses housed in the Knowledge Base, to answer buyer and customer questions in a matter of minutes. In fact, leveraging SafeBase’s security questionnaire automation features reduces the time teams spend completing security questionnaires by 80% or more.

Smooth the path to customer trust and transparency in AI

Transparency in AI is a crucial focus area as your organization begins to sell its AI-enabled capabilities. But in a world where transparency is often hampered by bulky documentation and communication processes, rapidly-evolving requirements and security risks, and uncertainty about the safety of documentation in the wrong hands, it’s best to leverage the right technology to help. 

With a Trust Center, selling organizations can be more transparent, more personalized, and more proactive in sharing their AI security stance with buyers and customers. Using a Trust Center to communicate your AI cybersecurity posture will not only reduce the friction of buyer security reviews, it will also send a strong message to buyers that at your organization, security is paramount.

SafeBase is the scalable Trust Center that automates the security review process between buyers and sellers. With a SafeBase Trust Center, companies can seamlessly share sensitive security documentation with buyers and customers, including streamlining the NDA signing process by integrating with your CRM and your data warehouse. 

If you’re ready to take back the time your team spends on security questionnaires, create a better buying experience, and position security as the revenue-driver it is, get in touch with us.