Why don’t I just set up a website to share my security information?
A static marketing page will help tell your security story, but won’t allow customers an interactive way to engage with your content. Additionally, they will still have to reach out to you to receive any documents that require an NDA which can be quite a long process. Another added bonus is that anyone who self-discovers your SafeBase Trust center will get logged as a lead in your CRM - instantly adding to your company’s growth!
Why don't I build my own trust center?
Building a trust center on your own is complex and expensive. Trust.salesforce.com is a good example—it took a long time and a team of engineers to build. Most companies cannot dedicate the necessary resources to build and maintain a trust center internally. We think it says a lot that the former Chief Trust Officer at Salesforce who led development of their trust center is now an investor in SafeBase.
By using SafeBase, your team can instantly benefit from our best in class platform, advanced CRM integrations, and NDA automations that would be complex and time-consuming to build internally.
What is the problem SafeBase is solving?
B2B transactions increasingly require a third party risk management assessment to finalize a contract or renewal. This usually comes in the form of long-form customized security questionnaires. The manual nature of this review, collection of information, and response process leads this to be one of the most laborious stages in the procurement process. It is also perhaps the most siloed. Only security and compliance teams have access to the sensitive compliance documents (i.e. SOC2 report or pentest) and the answers to the extensive security questions. This is a recipe for an inefficient and draining process. It is also a dynamic that directly negatively impacts the vendor’s bottom line. It often takes weeks to complete with lots of back and forth, becoming the bottleneck that slows down sales and renewal processes. It not only delays revenue-generating sales, but the extensive process also significantly stresses cross-functional relationships, straining an organization’s most valuable asset: customer trust.
Despite all of this, even organizations with world-class security programs have lacked a cohesive method for showcasing their security posture to streamline third party risk management. The SafeBase Trust Center helps Security and GRC teams organize and articulate their security posture in a way that builds long-lasting customer trust.
Does SafeBase actually reduce questionnaires?
We are proud to say we have many data points
to prove that SafeBase reduces questionnaires. Here are a few examples:
✔️ Jamf scaled to 10K new customers in a year without having to grow the security team
✔️ In just 6 months ClickUp avoided over 250 questionnaires by giving customers access to their Trust Center
✔️ Over 50% of JupiterOne customers had all assessment questions answered after accessing their Trust Center
At our core, we believe that trust is built through transparency and when people proactively offer a Trust Center, before the topic of a questionnaire is brought up, prospects are very receptive to self-servicing.
Am I still going to have to manually approve customers? How do I actually save time?
You don't have to! We have a robust integration with HubSpot and Salesforce that allows you to define rules to automatically approve customers who request access to your Trust Center. Please see our Help Article for more details here
How does SafeBase help with renewals?
Many of our users see great value from SafeBase when existing customers come up for renewals. By making security, compliance, and privacy information easily accessible, you can empower your customers to quickly complete their security reviews without sending you another security questionnaire.
Does SafeBase work for companies in highly-regulated industries?
We have several customers in highly regulated industries such as finance, healthcare, and government vendors. These customers include SoFi, Color Health, and Palantir. We see plenty of activity from various top biotech/healthcare companies, banks, and government agencies in our customer's Trust Centers. These customers have all seen a significant reduction in time spent on security assessments as well as much more limited communications from using our Trust Center Updates.