What is a ‘Smart Trust Center?’

Catie Farrow Neuwirth
December 28, 2022

The critical connection between transparency and customer trust

In 2023 and the years to come, more and more technology providers will increase transparency of their security postures en route to long-term customer trust. And for good reason: As cybersecurity threats continue to multiply, technology buyers will demand as much information as possible from potential technology providers.

Many growing organizations are already investing in increased visibility by developing a public “vendor profile” that houses all pertinent security information for buyers and customers to view.

At SafeBase, we know that true transparency requires more than just visibility. It also requires control.

Elevated transparency and increased control

Transparency only works if Security and GRC teams can effectively control their security documentation and information. They must balance the fine line between providing as much visibility as possible while also maintaining a heightened level of control over who has access to documentation and what they are doing with it. Loss of information control can mean loss of information integrity at best, and, at worst, a loss of customer trust.

As a result, increased transparency also means a rigorous NDA process, tight access controls and continuous oversight, and minimized opportunities for buyers, customers, and internal stakeholders to break the flow of information and control.

Enter: The Smart Trust Center. A Smart Trust Center clears the pathways to accessing critical security information for the customer, while also increasing control and oversight for security teams. At the same time, both buyers and sellers experience far less friction in the security review process, as processes become streamlined and — even better — automated.

The Smart Trust Center: Designed for transparency and control

Here’s how it works:

Increased visibility and sharability

The Smart Trust Center provides an organized, easy to navigate public-facing security portal for technology providers to house all pertinent security documentation and communications.

The Smart Trust Center is easily sharable to any audience from any member of the team — as simple as sending a custom link to a buyer or customer for access to all of your company's pertinent security information. Documents and information are served based on levels of permissibility, and end users can request access to gated information with a click.

LinkedIn's Smart Trust Center

Automated workflows, including NDAs

Once a user requests access, the Smart nature of the platform truly kicks in, automating the NDA flow (customized by the security team) down to a few clicks via seamless integrations with Docusign and Clickwrap. Back-and-forths among buyers, sellers, and security teams are virtually eliminated.

Beyond automation, the Smart Trust Center allows customers to further reduce friction in the security review process by setting up criteria to automatically approve or deny access based on the requester’s company or existing CRM profile.

Oversight for security teams

The Smart Trust Center also provides security teams with increased control and oversight into who has access to what documentation and for how long. Granular Access controls, as well as Revoke Access controls, mean security teams always have the power to manage visibility of documentation, including an integration with Azure Information Protection. Meanwhile, all downloaded documentation is automatically watermarked to better ensure documents remain in the right hands.

Connection with your most important platforms

By connecting easily with internal platforms like Salesforce and HubSpot, the Smart Trust Center makes it even easier for sales and security teams to share security documentation with buyers and customers. These embedded connections empower sales and security teams to know exactly where prospects and customers are the process, tracking their actions automatically.

This means faster turnaround times, lower lift for internal stakeholders and fewer opportunities for sellers to break the flow of information and resort to less-controlled sharing methods, like all those out-of-date SOC 2’s saved to your sales team's desktops.

Adding a contact to the Smart Trust Center through the Salesforce integration

Real-time, back-end insights to fuel continuous improvement

Meanwhile, the Smart Trust Center connects with the company’s reporting systems, like Snowflake, BigQuery, Redshift, and S3 to demonstrate the impact of the company’s customer trust efforts and enable internal visibility. Ongoing understanding of the value of these efforts is the first step in continuously improving the path to heightened buyer confidence, and long-term customer trust.

Organizations like LinkedIn, Instacart, Jamf, Snyk, and Abnormal Security have already begun to leverage a Smart Trust Center to establish a foundation of customer trust. This foundation enables their organizations to continue to grow, even in an era of heightened security scrutiny.

At the same time, Security and GRC teams, along with their counterparts in Sales, Customer Success, and Legal, are reaping the immediate benefits of streamlined workflows. Since implementing the Smart Trust Center, they’ve experienced reduced hours and resources toward security review processes, the near-elimination of security questionnaires, and dramatically reduced back-and-forths among internal and external stakeholders.

Learn more about how you can leverage a Smart Trust Center by getting in touch with us.

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