Catie Farrow Neuwirth

Leaders at today’s fastest-growing technology companies fully recognize the impact of security on the company’s ability to achieve their growth targets. At these organizations, the security and sales teams work together to effectively demonstrate the company’s security posture to prospects and existing customers.

“Security being one of our selling points, the work of the go-to-market teams and the security team at Metadata are completely intertwined. Our ability to communicate our security posture to prospective customers - and existing customers - is an absolutely essential element of our sales process, and, by extension, our ability to win." — Ray Taft, Metadata CISO

If the sales team’s communications about security are too slow, too tedious, or unclear, deals can become stalled or even lost. That’s why a growing number of technology providers are creating customer-facing Trust Centers that go-to-market teams can leverage to accelerate sales cycles and improve the buyer experience.

In short, being able to demonstrate the organization’s security posture to prospects and customers is a critical driver of revenue. But security leaders haven’t been able to demonstrate the impact — until now.

Introducing your “Security-Influenced Revenue” dashboard

Today, we’re proud to announce the launch of SafeBase’s Advanced Analytics Dashboard. This dashboard is designed to leverage our customers’ integrations with Salesforce to quantify the ROI of the security team’s efforts on sales outcomes, including:

  • The dollar value of the deals security has influenced
  • How many deals security has helped closed
  • The highest-value security-influenced deals in progress

In the dashboard, viewers can also review Annual Recurring Revenue (or other revenue metric) status, customer status (prospect or customer), and deal status.

These insights equip the Security & GRC team to:

  • Demonstrate the impact of security on the business’s top line revenue
  • Highlight the role security plays in the buying decision
  • Make data-backed decisions about the security team’s time and resources

With the Advanced Analytics Dashboard, Security & GRC teams have all the data they need to position security as a revenue enabler. These insights will help facilitate meaningful conversations about the impact of security on the business’s success, and allow security leaders to focus their efforts on the most strategic projects and customers.

SafeBase customers can learn more about adding Advanced Analytics Dashboard to their Trust Centers by reaching out to their CSM. If you are not yet a SafeBase customer and would like to see what an ROI-driven Trust Center can look like at your organization, schedule a time to talk.